2022-12-06 Tuesday 01:11
Home > About New Century > Group Profile

Hangzhou New Century Real Estate Group Co., Ltd. is a subsidiary of New Century Tourism Group, the biggest privately owned hotel group in China. The company integrates real estate investment and development, design and property management and holds national industry qualifications in each of these areas.
Founded in 1998 as Hangzhou New Century Real Estate Development Co., Ltd. and renamed Hangzhou New Century Real Estate Group Co., Ltd in 2004, the company currently owns and manages more than 30 enterprises in cities including Shanghai, Hangzhou, Ningbo, Taizhou, Haikou, Kaifeng and Xuzhou, with total assets of RMB11 billion and over 2,000 employees.
Since its establishment, New Century Real Estate has developed a philosophy of “High Starting Point, High Quality And High Standard”. The company introduced and passed the ISO9001: 2008 International Quality Management Certification System. It innovative New Century Tourism Group’s corporate spirit of “Unity and Dedication, Respect and Honesty, Pragmatism and High Efficiency, Innovative Development” and pioneered a real estate development concept in China of “Star-rated Services”, “Star-rated Real Estate”.
Since developing its first top-grade New Century Grand Complex Hotel in 2001, New Century has opened several fully-integrated tourist resorts. These include New Century Resort Qiandao Lake, Songjiang New Century Grand, Kaifeng New Century Grand and Ningbo Jiulong Lakeside, covering a total area of approximately four million sqm. The company also possesses land banking for an additional four million sqm. New Century's portfolio also features five-star hotels, including Hangzhou New Century Resort Qiandao Lake, Hangzhou New Century Grand Hotel, Shanghai Songjiang New Century Grand Hotel, Kaifeng New Century Grand Hotel, Xuzhou New Century Grand Hotel and Ningbo Jiulong Lake New Century Resort; and commercial properties such as Shanghai Songjiang New Century Mediterranean Sea Commercial Plaza, Hangzhou New Century California Sunshine Commercial Plaza and Deqing New Century Hangzhou Backstreet, covering a total area of approximately 700,000 sqm. These large-scale projects have placed New Century among the top real estate development companies in Zhejiang province.
New Century's development projects carry a commitment to improving the urban residential environment. Benefitting from New Century Tourism Group's experience and expertise in hotel management over 20 years, the company is dedicated to pursuing tourism real estate and commercial complex development from the perspective of regional development, successfully implementing the “Residence + Commerce + Hotel + Park” integrated model. New Century has been named among Hangzhou's Top 10 Real Estate Brands, China's Top 10 City Operators and China's Top 10 Tourism Real Estate Enterprises. Since 2004, it has been one of China's Top 100 Real Estate Enterprises, ranking 72nd in 2011, and continues to be named among China's Top 10 Real Estate and Hotel Tourism Real Estate Leading Brands.
In 2010, New Century Real Estate introduced its second five-year strategic plan, aimed at the Yangtze River Delta region. By the end of 2015, the plan is for both sales and operation incomes to exceed RMB10 billion, and to become an integrated real estate enterprise with Chinese characteristics creating classic real estate projects and residences in China.